How TO ADVERTISE Your Music More Effectively
Knowing how to market your music is considered to be THE most important thing that you can do for your music business and your music career as a whole. You know it’s a thing that must be handled and if you’re not making efforts to understand how exactly to market your music better then you ought to know that, at the minimum, nothing serious will ever happen in your music business career.
The first thing to consider is if you’re currently managing the standard elements of a highly effective music marketing campaign.
What do I mean by this?
To begin it’s important to assess where you’re at at this time and determine if you know and understand exactly what the basic components of a highly effective music advertising campaign are? Let’s face it, in the event that you plan on making a name for yourself in the music industry it’s important to realize you’ll be investing lots of your personal money and time into your music career. If you’re certain your absolute goal would be to mold your music talents into a true “music business” and you also have no doubts concerning the career path you’ve chosen… then you’ll want to be as efficient and productive as possible possibly be.
Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for example, tend to work on just a few of the three essential requirements of effective music marketing. For instance most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and with out a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one and even two of these key components without the essential third element in a music advertising campaign won’t generate maximum returns for enough time invested. This just isn’t how exactly to market music effectively.
Don’t get me wrong, getting the name on the market and partaking in conversations with fans can be cool, even self gratifying and it’s really definitely better than not doing some thing, but imagine how much far better you’d be if you visited work on all these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
The Solution To Ineffective Music Marketing
The bottom line is that when you break down the intricacies on how best to market your music effectively, it becomes apparent that as a musician, it is important to discipline yourself to focus on the elements which are most productive for the music business growth. Divided in an an easy task to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps necessary to communicate your musical message to them. All you do should create an awareness for you and your music all the time. Approach this with precision and a firm direction as well as your music business foundation will undoubtedly be solidified for years to come.
Step #2 – Interact with Your Audience: I mentioned earlier how stupid simple it is for connecting with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” make this process a breeze. Once you’ve laid the original groundwork and you’ve made your audience aware of just what you have to offer, work on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts need to know you are for real. That you value them. You are here for the long-haul. Making connections using them and keeping them involved with your growth process will ensure this happens for you personally.
Step #3 – Sell Your Stuff (Require the sale): This one is vital. Unless you have products to sell… you DON’T have a music business. Attempting to create a steady, consistent cashflow for your music business is paramount to your long-term success. Entice fans to invest their money and purchase your stuff and the others of your music marketing processes will flow and flourish so much easier.
Yes! It’s EASIER IN THEORY
I recognize that it’s simpler to talk about these things than it is to make them happen in your job but this is what the music business is about so incorporating these procedures into your music business campaign is crucial, or you simply won’t last long enough to create dent in the music world.
And that’s not what we wish for your music career… could it be?
Again, it could seem easy enough to map these exact things out on paper nevertheless, you that a lot of bands and musicians will find a hundred and one methods to screw this up.
You’ll either spend a lot of time on creating awareness and connecting together with your audience but then neglect to ask for the sale. Or you’ll require the sale way to often and just forget about connecting with your people. Luigui Bleand I mentioned earlier that it is cool to get all gung-ho, get busy, and head on out there and do a couple of music marketing, but if you’re not touching all three elements of this process on how to market music, then you’re missing the boat and more importantly… you’re fans will not be “feeling” your vibe. They just won’t interact with you on a deeper level. Without connection, there is no sales and without sales, you do not have a music business.
Don’t Fall Into the Marketing Music Business Trap
You’ve seen them. They’re everywhere. Lame pr announcements that musicians love to distribute nowadays. These pr announcements are posted and sent to my inbox every day with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 How To Rock & Roll Band”. Just do it… admit it. You’ve probably sent out something like this yourself at one time or another.
Unfortunately there are some issues with this spray and pray technique that’ll be blatantly obvious when you build up a headline such as this against my 3 step process. Start to see the news release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it does not connect and that my pal is really a no no. It’s 100% self interested and sadly, it will fail each and every time it’s used.
Fans and media see through this. All of the band wants may be the money. For a few unknown reason the band is expecting us to at once over to the link included in their press release and click on the buy button. But where’s the bond? What about the awareness we need BEFORE they require the sale?
How To Market Music: An Effective No-Fail 3 Step Music Marketing Formula That Works
How TO ADVERTISE Your Music More Effectively