How TO ADVERTISE Your Music More Effectively
Knowing how to advertise your music is without a doubt THE most important thing that you can do for your music business as well as your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to understand how to market your music more effectively then you ought to know that, at the very least, nothing serious will ever happen in your music business career.
The first thing to consider is whether or not you’re currently managing the most basic elements of a highly effective music marketing campaign.
What do After all by this?
To begin it’s important to assess where you’re at at this time and determine if you know and understand exactly what the basic components of an effective music advertising campaign are? Let’s face it, if you plan on creating a name on your own in the music industry it is critical to realize you’ll be investing plenty of your personal money and time into your music career. If you’re certain your absolute goal would be to mold your music talents right into a true “music business” and you have no doubts concerning the career path you’ve chosen… then you’ll desire to be as efficient and productive as you can possibly be.
Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for that matter, tend to work on just a few of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but is commonly approached hap-hazardly and without a formula or the required accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one as well as two of these key components minus the essential third aspect in a music advertising campaign won’t bring in maximum returns for the time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting the name out there and partaking in conversations with fans can be cool, even self gratifying and it’s definitely better than not doing some thing, but imagine how much more effective you’d be if you went to work on all of these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE PERFECT SOLUTION IS To Ineffective Music Marketing
The bottom line is that whenever you break down the ins and outs on how best to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to concentrate on the elements that are most productive for the music business growth. Divided in an easy to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps necessary to communicate your musical message to them. Everything you do should create an awareness for you and your music constantly. Approach this with precision and a firm direction as well as your music business foundation will undoubtedly be solidified for years to come.
Step #2 – Connect with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” make this process a breeze. Once you’ve laid the initial groundwork and you have made your audience aware of just what you have to offer, work on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts wish to know that you’re for real. That you value them. That you’re here for the long-haul. Making connections with them and keeping them involved with your growth process will ensure this happens for you personally.
Step #3 – Sell Your Stuff (Require the sale): This one is essential. Unless you have products to sell… you DON’T have a music business. Attempting to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to invest their money and buy your stuff and the rest of one’s music marketing processes will flow and flourish so easier.
Yes! It’s EASIER IN THEORY
I recognize that it’s better to talk about these exact things than it is to make them happen in your job but this is what the music business is about so incorporating these procedures into your music business campaign is crucial, or you simply won’t last long enough to create dent in the music world.
And that’s not what we want for your music career… could it be?
Again, it might seem easy enough to map these exact things out on paper nevertheless, you that a lot of bands and musicians will see a hundred and one ways to screw this up.
You’ll either spend a lot of time on creating awareness and connecting with your audience but then fail to require the sale. Or you’ll require the sale way to often and forget about connecting together with your people. I mentioned earlier that it’s cool to get all gung-ho, get busy, and head on out there and execute a bunch of music marketing, but if you’re not touching all three components of this process on how to market music, then you’re missing the boat and more importantly… you’re fans will not be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there is no sales and without sales, you do not have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame press releases that musicians love to send out nowadays. These pr announcements are posted and delivered to my inbox on a daily basis with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Go ahead… admit it. You’ve probably sent out something like this yourself at one time or another.
Unfortunately there are some issues with this spray and pray technique which will be blatantly obvious when you stack up a headline like this against my 3 step process. Facebook See the news release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step nonetheless it does not connect and that my pal is a no no. It’s 100% self interested and sadly, it’ll fail every time it’s used.
Fans and media see through this. All the band wants is the money. For a few unknown reason the band is expecting us to at once over to the link contained in their press release and click on the buy button. But where’s the bond? What about the awareness we need BEFORE they ask for the sale?
How To Market Music: An Effective No-Fail 3 Step Music Marketing Formula That Works
How TO ADVERTISE Your Music More Effectively